With the announcement of Dragonflight pre-purchase, a lot of the community fixated on the little disclaimer in the store that says DF will release on or before December 31, 2022.
My, like many others, immediate though was “Huh. That doesn’t leave much time for iterating on Alpha/Beta feedback.” which I think is a natural reaction and a legit concern given how short the BFA beta was, and how Azertie Armour went live with little to no iteration based on user testing feedback.
There is a narrative starting throughout the community that Drangonflight may end up in a similar situation and that the devs are rushing it out without leaving adequate time to act on community alpha/beta feedback.
With no official communication from Blizzard on when the alpha/beta will start, the community is left to speculate, spiral, assume negative intent and exaggerate (as we are one to do).
This is one of those instances where the lack of direction communication form the WoW Dev team is frustrating and seems to be reinforcing an emerging negative narrative around the quality of Dragonflight. Its more of a PR failing than anything else.
It would do wonders to release a short, direct statement, or tweet acknowledging the concern, updating the community on how far Dragonflight is along in development and when a we can alpha/beta to being (even a general window would be fine).
This would help nip the negative narrative in the bud, and help the community understand Blizzard’s intent here.
The community responds very well to direct and informal dev communication. They gets frustrated and confused when they are left hanging with concerns, or when the only statements they receive seem like they are coming from a marketing/PR department.