Introduction:
Before we kick this thing off, I’ll give a little bit of a background on myself. From the years of 2008-2018 I was a RMT(Real Money Transactions) Expert. I have sold currency and accounts on more than 20 different popular MMO(Massive-Multiplayer Online) and Action RPG(Role Playing Game) titles. I got into the business of RMT right after I graduated from high school, I was young and the idea of making money playing video games sounded fantastic. I am currently working on finishing my second Bachelor’s degree and have lost interest in playing World of Warcraft or any other MMORPG for that matter, not that I don’t enjoy them but I simply found more productive uses of my time.
That being said, let me first state that the idea of WoW having absolutely no RMT and no botting is not a realistic solution and never will be.
Grab yourself a drink because this is going to be a long one. Now, let’s begin.
The Three Amigos! ( Ideas):
- Control the price of gold on your game. This would be with the introduction of WoW Tokens.
Before everyone starts ranting and bickering about how bad WoW tokens would be for the game’s economy hear me out since I have a lot of personal experience when it comes to selling currency.
Yes, introducing WoW Tokens would just offer players an alternative method to paying real money for gold. HOWEVER, RMT already exists in WoW through third party vendors so not introducing WoW Tokens leaves you in the same boat. The introduction of WoW Tokens would allow blizzard to effectively set the price of gold in the RMT market. Currently the price of gold (according to a google search I just did while writing this) is 1000g for $40 USD. That is essencially $20 USD per hour for some of these gold farmers and possibly even $60 USD an hour for others. If Blizzard was to open up WoW tokens at a selling price of… lets say 300 gold per token. That means players will be giving up 200g for every $20 they would have spent on a third party website for the simple security of losing the risk of being banned.
“But Threatbolt? What is that going to solve?” Well thank you for asking, let me explain what happens behind the scenes when this takes place. The third party gold sellers now have to reduce their prices to compete with Blizzard. What happens when they reduce their pricing? Third party gold sellers get less profits. As an incentive for you to purchase gold on a third party webiste, gold sellers will now have to offer you more to get you to take that risk of being banned over purchasing safely from blizzard. This is how you kill the RMT third party market. It lets you take their job of making $20-60 per hour and cut it at the knees and knock it to below $10 an hour.
“But Threatbolt, $10 an hour to play a video game is still pretty good” Well yes, yes it is as a side income. But you see they aren’t actually making that $10 an hour now. Because they now have to sell to company who offloads their gold for them because order rates have plummeted. The typical return rate for selling to a third party website, to sell your gold for you, is about 40%. So that $10 an hour is now $4. Still interested in earning almost half of what the minimum wage is? The very reason as to why I spread my business across 20 different games is because when the profits tank in one market, you move to the next. That is exactly what would happen with the introduction of WoW Tokens. The profit margins for gold sellers will tank and they will move on to the next market. This takes most of the RMT third party sellers out of the game as well as most of the bots with it.
- Update your Terms of Service to punish Multi-boxing. Sure you can make arguments that multi-boxing is fun and it doesn’t affect your experience but the fact is that it does directly affect the experience of the player base.
The most common use of Multi-boxing is to power-level multiple accounts at the same time for the purpose of selling them. Not only does this mean new players now have to suffer the leveling process when a Multi-boxer runs through the questing area aoeing every single thing in it’s path forcing the player or party to now wait for re-spawns. You now have accounts being sold to fresh players at max level so when you form a party to enter a dungeon it’s a dice roll if the player has ever even seen their abilities or skills before. They will lack basic understandings of dungeon mechanics and you will suffer as you struggle to clear dungeons with said player causing multiple wipes. Remove Multi-boxing and you kill yet another third party market because leveling 1-60 in week is not profitable enough if you cant do 5 accounts at the same time.
- Update your red-flagging algorithm for red-flagging players who purchase gold from third parties.
Being that I know blizzard stores chat logs, a simple additional check to the algorithm to include a search in the chat logs if a player has ever communicated with the individual they received the gold from previously. Make that check date back an hour or so from the trade. You would also need a check that includes fair market pricing. Meaning, another check involving comparing the auction house price of an item and the gold received for the item in the trade +/- 20% or so. This of course would be used for gold trades of 500g and up for example.
Conclusion:
These are the three most influential points I wanted to mention that would actually affect change in the RMT/botting market that is affecting WoW Classic. From my own personal experience these changes would absolutely kill off the large majority of the problem. It puts a choke hold on their profit margins and they simply move to another game to try to make acceptable margins elsewhere.
That being said, I am fully aware openly admitting to being a RMT Currency seller in the past has it’s risks of being punished and I fully accept those consequences.
For any blizzard employee that has any other questions or would like any other input, you have my full permission to email me any questions or concerns at the provided email address linked to my account. I would be more than willing to provide any further feedback as WoW has provided me not only a form of income for several years but a lot of enjoyment for more than a third of my life.
-Thanks for taking the time to read all of this,
Threatbolt