I’d say the story telling. Game play changes like the wind so you have to roll with the punches. What you like today will be gone tomorrow and what you dislike will more than likely change in the future.
Back to the story. The story is what drive me to play “mostly”. What bugs me is we see a bit of the story then wait for months, get another bit wait a few months see some more. So it’s like watching a series and you watch about 3/4 of an hour every 2 to 3 months. After a while you don’t care or remember much of what was going on.
Maybe they should change up the story telling like a Quentin Tarantino movie. He gives you the story in an order to keep a person interested. Maybe they should just dump the whole story out in the first patch then the next bunch of patches give you the why. Then you get the story and over the next year and a half you go, “Ohhhhhhh, well that makes sense now.”
edit: reading the title I should clarify I do not dislike BFA, over all it is pretty good. It’s just the story telling that bothers me a bit.