Targeting the specific legal concern regarding the Warlord Deathwheel, I’m sticking my well-searched IANAL opinion on why we’ll never see it below. Feel free to dice it up into pieces, but I got tired of simply reading “hurp durp cuz legal reasons” on the forums and decided to research it myself since nobody else bothered trying to cite specifics after 8 years.
This is the closest I can find that explains what happened and why, as not-a-lawyer, I believe we’ll never see this become obtainable again in the game, and also explains why Daisy/Bananas are still obtainable even though they too were part of a limited-time contest:
Not a lawyer, my well-researched opinion below
Here we go, starting with an official statement by Blizzard:
This language screams “urgent urgent must act now!” and any reasonable person would perceive a sense of urgency. Remember this is tied to a contest (potentially a sweepstakes) as well. These elements are key to my opinion.
California code that looks applicable given the nature of the contest:
https://codes.findlaw.com/ca/business-and-professions-code/bpc-sect-17539-15.html
Notice that no sense of urgency is conveyed for the Alliance mount, nor is there any statement made that the Deathwheel will be available after the end of the time period.
We have an articulated reasonable sense of urgency for the Horde chopper. The Alliance mount is not mentioned and therefore is not articulated as an urgent matter. The abhorrent FOMO language got Blizzard into this mess.
Contrast this to the Daisy announcement, archived at
Notice how additional terms are specified to make it clear that the “prizes” will still be obtainable, thereby eliminating any reasonable sense of urgency.
tldr; Blizzard’s absurdly-written FOMO language legally barred them from offering the Deathwheel outside of the announced period, but they can still offer Daisy and Bananas for sale because they made it clear that you could still obtain them in-game, etc. after a specified date. Blizzard can absolutely offer the Deathwheel again if they want to face the legal ramifications for it, which has a <0% chance of happening.
P:S: They clearly learned their lesson but screwed over the Horde in the process. Shame on you Blizzard for being such a loose cannon with FOMO language.
P.S.x2: If anyone is able to find any portion of the law that defines an expiration period for the limited-time mess, feel free to post it here. Otherwise I think we’re just huffing a lot of air against a brick wall at this point thanks to a combination of California law and Blizzard’s overzealous usage of FOMO language that legally bars them from offering it again, both free of charge or paid.