Agree to disagree?
I don’t think they completely went all in on just the Warcraft fans. My buddy’s mom went to see the film, she understood everything just fine, and while the film had nods and references for the fans, there seemed to be no continuity lockout for her.
There’s nothing in that trailer that screams “I’M A VIDEO GAME MOVIE!” The closest we get to that is the Blizzard logo, and even then you’d have to be aware that Blizzard is a game company first. A casual viewer might just see the logo and think “Oh, who’s this new production company?”
I feel the film had two big things going against it.
- It wasn’t World of Warcraft (AKA the Arthas problem):
I don’t need to say much more there, do I?
For as long as the series has gone on, much of the modern fans come from WoW and to a lesser degree Warcraft 3. Just look at this topic and the one I posted last year. Even in the lead up to it being released in 2016, I was seeing a fair amount of “I’d go see it, but Arthas isn’t in it” or “I’d like to see it, but it’s based on Warcraft 1.”
When me and my buddy went on opening night, we had a group seated near us that were wearing Horde shirts, but they were completely lost. At one point, I actually overheard them wondering when we’d see Thrall, Vol’jin, and Sylvanas. We actually had to explain to them that this was a film based on Warcraft 1, not WoW.
They actually got up and walked out on the film once they were told that.
This is that continuity lockout some of us keep going back and forth on. You have the fans more familiar with the later games wanting to see the characters they know, but that would entail skipping 20-25 years of in universe lore to get there. Sure, you please that small group in the short term, but at that point you’ve now lost the general audience that isn’t going to know the Horde, the Alliance, the Scourge, the Legion, the Old Gods, etc.
Honestly, IMO it wasn’t the fact that they went too heavy into the fanbase. It was the fact that they were marketing a Warcraft film to fans of WoW and only WoW.
The other issue:
- The 2000s and 2010s were very fantasy heavy (AKA Lord of the Rings fatigue)
Ever since LotR showed that there was a market for fantasy epics, everyone wanted a piece of that pie. Harry Potter, Narnia, and Percy Jackson all got adaptations (only one of those being successful). In no particular order you had a remake of the classic fantasy film Clash of the Titans, another film based on Greek myth named Immortals, TWO new versions of Hercules in 2014 (one of them with The Rock), a remake of Conan, Prince of Persia/Assassin’s Creed (which both doubled as game films), Snow White and the Huntsman (plus a sequel), and a new King Arthur.
Oh, and in the middle of all of that, you also had Game of Thrones on TV, and a return to Middle Earth once they started The Hobbit.
Is it any wonder that many of the films in this time period really started to underperform, mainly due to the misconception among casual audiences that they were all Lord of the Rings clones in some manner?
Granted, quite a few of these were different enough, and some had their own issues in the cases of adaptations, but the casual moviegoer was getting pretty tired of fantasy epics by the middle of the 2010s. How do you think Warcraft was going to look to such a person?
On the surface, it would be nothing more than a blatant LotR rip off.
TLDR version: wrong film, wrong audience, wrong time.