1. It's fun that you can choose gear for your character and it stays BIS for a long time(at least until next expansion) whereas at 120 you are after new gear every patch, gets old.
2. You have more impact in bgs compared to 120. A good twink at 110 can carry a team, at 120 especially as Alliance 1 person doesn't matter much.
3. You have more damage so you can kill healers, whereas at 120 its almost impossible to solo a healer
4. Fighting other twinks is fun as well
I'd say the main things that ruined 120 pvp for me was the inability of Blizz to balance racials so Horde has most pvpers and not balancing healers.
Seriously, role check is broken at 120. I cant count the number of games where Horde had 2-3 Healers and Ally had 1 in a 10 man bg thats basically an auto loss, nothing you can do.
In lower brackets healers are still strong but more manageable to kill so its not an auto loss if your team has less heals
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