Some jobs are tough.
They are just objectively difficult because they work against the basic tenants of human psychology.
Running into a raging fire is probably very difficult as your psychology can be quite firm on how bad an idea that is. But we still have firemen (women? People?).
Community Managers have to deal with our many unkindness’s and as a result they end up being the face of the company. But, believe it or not, that probably isn’t the hardest part of the job.
The most taxing and difficult part of the CM’s job, I think, is that it is always on, 24/7, all the time. It doesn’t matter where he posts from, what account catches the tweet or what time or day or night it came through. If its him, then its him. Period.
And this is where we mention a little thing called professionalism. I think we all know what that is and we all know that the tweet in question was lacking in its merit.
Private account? So? Here we are talking about it. Here it is all over the official forums. One might argue that the account wasn’t private enough but that’s largely an academic point now cause here it is all over Blizzards face like an errant egg.
One of the things that professionalism does is to separate the jerks from the professionals. If I accost some one in the manner of a jerk and the person responds in a professional manner it is simple to see who is in the wrong.
But when a couple of jerks are playing clap-back, its hard to know who is actually the face and who is the heel.
When a professional cannot conduct him or herself in a professional manner, this is what we get.
You and I and everyone else here are just faceless pixelated nobodies from whom nothing beyond the ToS is expected.
Community Manager is a tough, thankless job that never gives a social media break and requires professional behavior at all times.
And he flubbed it.