This may be too new to have an answer yet, but does anyone know how long it takes to get the code for the Icy Murloc pet after purchase of the Funko Murloc?
All it says is:
Codes will be delivered to the email address provided at checkout.
No, I haven’t seen anything from marketing with those details. I’ll see if I can find out anything.
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Thanks, Vrak! 
Alright, it looks like the EU page has a few more specifics. We’re passing on the feedback to see if they can update the US page.
So it seems you should receive the code within 5 days of purchase.
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Awesome, thank you so much! 
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Just a note on the pet from what I am experiencing. I received the code right after my purchase. I then claimed the code on my Account page. I have yet to see it appear in game though and it has been almost an hour now.
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From what I’ve heard it might not yet be in-game. It’s being checked on.
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Can you confirm if this part is true:
"Available only to US customers (excludes Canada and Mexico), age 18 and over, with a valid US billing address. "
So a Canadian ordering this would not receive the pet? (which is the only important part of the order)
If it says excluding Canada, I think you can safely assume it is not available from purchases made in Canada.
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If it says it, then it is likely true. We don’t operate the Gearstore, so we can only go off of what is provided on their site on any restrictions they may have.
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Thank you. Might was having this same problem.
Update: The Icy Murloc pet, Brrgl, just appeared as a pet to unwrap in my journal.
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I’m still impatiently waiting for my email. 
I’m hoping it doesn’t somehow mess up since the email on my Apple Pay isn’t the same as the email on my Bnet account. Shouldn’t have anything to do with it, but… I’m paranoid. lol
Were you signed in at the Gear Shop or did you just list an email with them? I had signed in via Battle Net so it just used the email used with this BNET account.
Oh… no. I wasn’t signed into anything. I did it on my phone.
Now I’m really paranoid. 
Fingers crossed it is just delayed for you. I’m sure they are quite busy processing the purchases and sending out the codes as quick as possible.
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just logged back into game and Brrgl was waiting for me, thanks guys
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Were you logged into Bnet in the gear store when you purchased it?
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I was, it just took about three hours to show up.
It seems I may be out of luck. I wasn’t logged in. I’m not receiving an email and the purchase can’t be canceled or returned. Their customer support isn’t responding to me.