They pretty much killed dungeons for a lot of casual players. Dungeons now are just boring grinders, with generic loot to boot. Sure, the modern dungeon bosses have more interesting mechanics than the older dungeons, but the dungeons themselves just don’t feel like RPG dungeons anymore.
I think M+ pushed out a ton of players out of the game. These forums will have you believe that this sole system was the savior of WoW, but I think it actually alienated a lot of players.
The only people that really like it is the more competitive player that are just straight addicted to this game. Blizzard really doubled down on trying to pander to this segment of players, because they’re basically the whales of the game.
They stay subbed for long periods of time, they’re more likely to buy tokens and other store stuff, and they stay engaged with the game.
Prior to M+, these players would blast through the dungeons and raids, and then they would either raid log, or they would unsub, until the next patch. Now, Blizzard was able to keep these players playing patches much longer with M+ with minimal amount of effort on their part in creating actual new content.
The casual content added post expansion mimics M+
in a lot of ways as well.
People will say the game has always had repetitive content, but I’d say the repetitive content in the past was a lot more enjoyable and wasn’t so coerced in design.
I remember watching an Eve developer video once about good game design. They basically said that good game designers create worlds, systems and tools that give players a lot of agency in their games, basically allow players to make their own fun with in the confines of the tools and systems provided. Blizzard over the years has moved away from this design, and has basically forced players to play the WoW in very specific ways, namely forcing competitive types of content like M+, which is a complete turn off for a lot of people that enjoy MMOs.
Most of us didn’t sign up to play a MMO to pad some ladder score, we signed up to engage in a virtual fantasy world, one that had a rich lore and tons of RPG elements.