I thought it was a type. Why two S’s?
According to Wikipedia, the second S is there to make it an anagram of “I’m fearless”
2 Likes
Probably because K-POP groups are big business and trademarks are important. Even the performers have to comply with strict rules or they will just be replaced.
1 Like
True but it wasn’t about any specific game, I went to the last 3 Blizzcons and the artist is just a way to celebrate with the community, this is the first Blizzcon on which the artist besides lvl70etc is related to a specific game and it doesn’t match some part of the core audience.
Taste in music is subjective…last 2 Blizzcon has 3 artist 
, I’ll always remember my first Blizzcon with Muse as invited artist.
Drake would actually be a really good blizzcon act. He is both a millennial and currently culturally relevant… though a lot of his music is kind of sexual which apparently deeply upsets a sizable portion of this community.
WoW does not bring in the majority of their money and Gen Xers aren’t attending like the rest of the demographic.
If you think this is the case, I have a bridge to sell you. LOL
Yep. And everyone can watch BlizzCon for free, sir and/or madam.
ROFL what? 
Well that takes “dumbest comment of the day” award. LOL
It does to OW and the League, which was dominated by Korean teams.
It’s a nonsensical example.
WoW is not who they are catering to. How many times does that need said?
I feel very sorry for the people who actually liked your comment. How embarrassing.
2 Likes
Should have been progressive or high tempo fusion.
I’m not going to blizzcon so kind of don’t particularly care. Even the one year I did go to blizzcon I have no idea who the closing band was.
Because in past Blizzcons the concerts haven’t been a thing to market a Blizzard product?
better out of character than another cannibal corpse.
besides, they’re cute, and their music sounds fine, even if it’s not necessarily what I’d choose to listen to.
besides2, now that blizz has lost the china market, they’re probably trying hard to remain relevant in asia, this is probably part of that.
1 Like
KPop in a nutshell.
4 Likes
not like American pop, which is organic and good!
2 Likes
American Pop is also artificial and bad.
2 Likes
Sc3 confirmed?!
truths being dropped here like hot potatoes.
2 Likes
4 Likes
Say people are saying this is for Overwatch. I haven’t been paying attention. Last I heard OW imploded because of the disaster of OW2 being a pointless cash grab that ruined the experience of the first and people were jumping ship like crazy. Did they fix things? Mend fences? Or is this just trying to make up for that?
I mean… Blizzard is, just as with their new survival game, a bit late to the party. The huge k-pop hype is kind of over and while the song itself isn’t that bad, they completely missed the mark. As always, they just went with the lazy route and didn’t pay attention to what made promotions like K/DA or True Damage so successful and beloved.
Riot Games produced these songs and picked artists that would kinda embody certain characters from the game. You hear the voice and automatically think “Oh yeah, that’s Akali!”. They developed really cool cinematic music videos and the songs had some lines with game/character references and it was fun, catchy and really felt like Riot gave something back to the community. They poured a lot of love into these projects.
While the collab with Le Sserafim is just some nothingburger. Some generic pop-song about a lovely party night with best friends which had the “OW2” label slapped on it without any context or meaning and some visually uninteresting scenes put into the music video. Where some skinny girls are dancing around with glittering CGI hearts.
I don’t really get why they should perform at Blizzcon. The usual Blizzcon audience are middle-aged to “older” people who have been hardcore Blizzard fans for some years. Not some Gen Z girls who dipped their toes once into OW because they saw some cute k-pop videos.
2 Likes
It’s what new players respond to. Several people I work with have kids from age 10 to 25 that go absolutely batcrap crazy for k-pop. Current players can’t sustain a company.
Some generic music video won’t bring a huge flock of new players into Blizzard games, I guess. Especially when considering what Blizzard did with OW2 and what a desaster this game has been.
And, as I said, the biggest hype for k-pop is already over. It’s still popular, but not as hyped as it was 3 years ago.
Edit: And the views on these kind of videos don’t really matter. Groups like Le Sserafim have tons of fans all over the world and it’s just a given that everybody and their mothers are watching these videos. Doesn’t mean it’s a huge promo for the game.
2 Likes