I have people in my guild who sub 3 months, it’s enough time to gear up to whatever iLVL you want, heroic, mythic and get your achievements, your AoTC, PVP and whatever else you want, than they can take a break until X.1 and they do this every patch.
So now those players have to go 4 months to do what they want in that time and end up paying another month for nothing, or only 2 months and miss out on content and importantly start the next season behind what they actually want. On top of that month to month it costs more for 2 months at a time than it does 3 months.
2 months is just not enough time, Blizzard will know this based on how long each player stays in each season, they will not make a change unless it is financially beneficial to them.
So what will players do? Will they pay 4 months both at a higher cost per month and an additional month they don’t want, or will they see it as not worth playing for only 2 months each season and simply walk out? Or do they bite the bullet and end up paying more per month to keep going with their own goals?
Someone done the maths, a European player who can only pay certain ways and for 6 months due to some payments not being able to be done as a sub it will end up costing them 18.5% more just due to this change. For myself in Australia it’s $103.50 for 6 months, a 2 month purchase at $29.99 USD, that’s currently $39.32 AUD, so $40. That’s a 16% increase for me.
Assuming all players stick around who cannot sub and end up having to pay 15-20% for their game time, how much more money is it that Blizzard make just from this change?
At 500,000 players at $100 for 6 months, that’s $300M, 15-20% of that? That’s $45-60M more for doing nothing, or upwards of $120M annually.