I wish I could applaud this but it should have been done years ago.
Well I think this is a sign. This is a sign the devs are acknowledging the playerbase has contracted dramatically in size and is not going to recover soon.
They realize too many people are now on dead realms and whereas before they were happy to collect full price realm transfers and faction changes from those people (to keep up their shop income numbers to hide the subs decline) they now realize too many of them have just quit the game because the pain point of those costs is too high and they’d rather just move on and leave WoW now that it isn’t in such good shape.
Make no mistake. This is not Blizzard taking pity on players after a decade and a half of these prices, this is Blizzard realizing it is losing (too many) customers and adjusting a pricing structure to attempt to retain addicts errr customers in the coming decline of WoW as well as continue to have revenue from their desperation and addiction. A benevolent company might blame themselves for the decline and offer free mass transfers to say all high level characters at the start of the next expac from all low/medium pop realms, but Blizz has to keep up those shop income numbers because they’re the only thing masking the subscriber numbers going off a cliff and Activision is breathing heavily on the back of their neck.
In other words this is them adjusting to the new normal of WoW. Realizing if they don’t try and give addicts a price break they might lose them and they’ve already lost so many that now it’s obvious many servers are dead (and will never recover) that the players on them without a bone being thrown would just quit.
The whales have already x-ferred, their money is jingling in the hands of the Blizz accountants and now they’re going for the people too cheap, too poor, too drained of this game and unwilling to invest full price to fix it. Keep an eye out for similar moves. When they start offering other discounts it tells you the whales are either leaving, have left already, or have already spent their fill and closed their wallets to Blizz.
I’m not saying this is the devs socking it to us as I’m not sure how much input they even had on this pricing structure compared to higher level people who don’t develop game assets. I am saying this is the company acknowledging something the white knights on this forum have been denying for a year now. (Though the devs do have problems and well they’re whistling on the bridge of this ship while it grinds itself against the side of an iceberg or frantically pointing at the passengers and claiming they did it.)