This is pretty simple to explain.
Do medals and trophies go away? No they don’t.
Maybe not the EXACT same reward, but the competition itself remains.
So what is the content here? Because it’s not the medal or the trophy.
The competition itself is the content.
The trophy may be the motivation, but the content itself remains; the exact same can be said for the Elite PvP rewards. But for something like the Mage Tower, there’s no reason to change (or remove) the reward.
Now, with that out of the way, just had to think a bit and I’ve figured out WHY I have such a strong dislike for time-sensitive and exclusive rewards.
It’s a Skinner Box reward structure.
Another, more formal name is “operant conditioning”… and it almost turns into a semi-willful form of mind control. Other terms are “seduced” and “indoctrinated”, and the sheer amount of resistance I’m encountering almost seems like I’m talking to the most fervent of zealots.
Here’s a quick education on it:
To give a breakdown of how this structure works…
- Time-sensitive content is added. This fact is HEAVILY advertised.
- Players rush to complete the content before it goes away, or else they can’t get it later.
- Players complete content, are happy they have something “special”.
- NEW time-sensitive content is added after the last one is done. This new content is HEAVILY advertised, just like the last one.
- Repeat this cycle a few times, and players become not just used to this reward structure… but are EXPECTING it. They’ve been conditioned to not just do this time-sensitive content cycle, but like it.
I did a bit of research on the topic during my time at university, and it is VERY popular in modern game design… in fact, the whole micro-transaction basis for a lot of the industry right now is built around ABUSING this concept to its fullest.
Needless to say, I have a strong dislike for these reward structures whenever I encounter them… almost instinctively, I didn’t quite clue in that it applied to this particular case until I thought about it not that long ago.
In theory, the concept can also be used to encourage positive behaviour as well… but very rarely do you see that put into practice. More often than not, it’s only used to line someone’s pockets.
And with that, I’ve said my piece.
Take it or leave it.