I’m a new / casual player (6 months). I play this game about 5 - 10 hrs a week mostly to get my quests done so i can get my hands on the freebie. In regards to deck building for a new player it can be really challenging as when you view other peoples builds they in general would have about 4 or more legendary cards that make the deck work. In order to attempt to make a deck that you’ve seen on a guide or youtube etc you’d have to craft the legendaries as chances are if you are new and casual you’d not have them and there in lies the issue with people dropping off as crafting a legendary card cost 1600 essence and newer players / casuals just dont have that type of currency nor is bulk essence given out as a reward. Bulk essence giveways would probably be bad for the game anyway since there are very good cards that can be crafted for only 50 - 100 essence. My suggestion is to include a new type of essence that can only be used on legendary cards tied to a monthly quest. The monthly quest should be something that’s challenging and requires alot of engagement
Example:
Monthly quest: (must complete all the below)
Win 10 games of Tavern Brawl
Play Arena 3 times (this can be done with your free arena passes on the quest chain)
Win 10 Battlegrounds or Duels
Win 20 ranked games
Reward: 1000 legendary dust that can only be used towards crafting legendary cards
This way if you completed 2 monthly quests you’d get enough dust to craft a single legendary card after 2 monthly quests are complete. A system like this would encourage people to play long term and feel like they are making progression. If new players are incentivised to stay long term that also means more games againts real players and more potential paying customers once people become invested into the game. What do you all think?