you can decrease mine to zero thanks blizz
as a thank you for thinking up bfa through midnight for you
course i can’t prove that and i can’t prove you know that i thought of those things before they existed and i can’t prove that i’m not a liar looking for a handout or a random person or a bot or anything really
what can i prove
this is a forum post.
well, it’s me writing a forum post. then it becomes a forum post. unless and until it gets deleted.
The game has gone a long time without an increase to the sub.
I would not mind paying more if they added something to the game to justify that.
For example: if you had to pay $5 extra a month to access housing, I would have thought that made sense. It is a big new component added to the game that had been requested for as long as the game existed.
Blizzard went ahead and rolled Housing into the expansion, when it could have been a justified reason for a sub increase.
Hosting the servers might be cheaper, but the cost of development for the game are astronomically higher now. The game sub is still only $15 a month because the cosmetic shop is subsidizing the price.
The expansion prices are already high enough for what lil pay off i personally get from em. Increasing the sub price would be a sure way to make me sub even less than i currently do.
Unless I know the money is actually going into the game for something I want, then they’re not getting another dime.
This is not even close to reality.
The game has been extremely profitable during those 20 years, despite its ups and downs, because the subscription plus expansion model is extremely abusive toward customers. That is the reason why no new games use that system anymore and why there are barely any new players in WoW.
Also, the quality of the game has decreased massively in every aspect. The QA and support teams are awful now, yet it was that very support team that actually convinced me to give the game another try 10 years ago.
Meanwhile, game developers and players are fighting and blaming each other, while millionaires in expensive suits give orders and celebrate with champagne in their hot tubs. They’re going to milk the cow until it dies from exhaustion and most people don’t even realize what’s happening.
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If sub price got lowered then it would follow the same trend that every other MMO has done that goes down that road… increase micro transactions tremendously. There are more than a couple MMOs out there that dropped their sub prices…then they began only allowing you to play two of your toons as part of the sub.. every other toon that you made, you had to pay to unlock. And then they no longer market as a sub based game…even though it still is… it then at that point becomes known as a B2PMMO. It can cost you a few hundred dollars just to unlock all of your toons on your starting screen.
If WoW’s only income was the box price and the sub, the sub price would have increased by now.
WoW opted to make up for inflation or whatever by expanding its means of earning money. The Cash Shop has exploded. They sell $60 boosts. Expansions have nearly $100 editions that aren’t the physical collectors edition. WoW Tokens make them $5 every time someone decides they want to buy gold without risking a ban. They sold $90 mounts twice. They’re selling a housing customization option for $40 (that you have to dig for to find - they’re really pushing the $75 bundle for it).
They make money hand over fist. They are not struggling from the sub cost staying the same, and they’re aware they’d lose players and potential cash shop sales if they tried to increase it. People can ignore the cash shop, but they can’t ignore the mandatory sub.
Please, the current heads of Blizzard will just split the increase with Microsoft, and those working right now won’t be given a raise and qualified new programmers won’t be hired.
Maybe Blizzard should make a product that’s high enough quality more people will subscribe, instead of languishing between 800k and 1.5 million active unique accounts per month.
WoW is not $15 a month – you still need to factor the cost of expansions. They also make bank off microtransactions. Unless you simply want to play classic mode and nothing else. If Blizzard wants to increase prices they will add a battlepass and not increase the base price.
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Good point. Maybe they should try a new business model and pay everyone to play? It’d be wicked popular! 
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Honestly the cost should be lower.
The content that we are getting nowadays is not worth the extra cost they have put into it, we used to get expansions and content updates that used to last along time and honestly was quite happy to pay my $15 a month now it’s costing me $24 AUD a month to play the game and honestly the last couple of xpaxs i’ve been pretty much done with the world in a few weeks.
As it is if i didn’t have my guild/buddys i would prob stop playing the game because the exploration and wonder of going to new areas and seeing the storys unfold from the quests to the open would content was the main draw now it’s pretty much just my friends and honestly if they ever go yeah i’m prob going to be done with wow if it stays the same cost because at least to me it’s not worth being that high.
They could literally invite business partners to advertise in game, like Forged in Fire and sell Azerothian weaponry that people can buy. Resurrect Figure Prints - or downloadable STLs of your character - ready to print from your 3d printer with any armor or pose you want.
Neither. I don’t want it to increase, but there’s absolutely zero justification for the sub price to decrease.
The moment this game costs $20 USD a month is the day this game begins to experience a sharp decline in popularity. The fact that it’s maintained $15 USD a month since day 1 is astounding when you consider how bad inflation has gotten and most of it is because the cash shop is what foots the bill.
If they get rid of it, then the game will permanently die within the hour of getting rid of it because they would just overly monetize the game with premium blizzbucks prices that aren’t even close to reality or what anything should be sold for.
If they increase it, it means they are failing at doing their job, and people like you clearly have been mind washed into thinking that the higher ups deserve or need the massive money stealing payouts they get on a yearly basis. They do not need this. They are simply stealing while putting out less quality content. This is a blatant sign of failure, but WoW players will just deny this at all costs.
MMO future looks bright, however. FF14 will always go strong. GW3 was just announced. League MMO surely hits by 2030. Hopefully, by then, this game can finally rest as it doesn’t really offer anything unique or interesting anymore. They removed all that when they decided to listen to alliance player demands to be in Silvermoon and take anything from my race.
Edit: Decreasing is also pointless as they would just add more blizzbucks shop items that cost far more than they should and they already do this way too frequently in 2026 and have done for a few years now. It’s quite pathetic.
If Blizz actually ban bots, fixed bugs before the patch is release and have real GN’s. I would be ok with $20 per month. If I was Blizz I would make an optional battle pass with rewards.
id pay for a $10/m sub with reduced character slots
Its not blizzard is famous for how badly they pay…
Just leave it alone.
Then you get the fly-by-night free to play riff-raff who have zero real investment in the game. Think trolls and griefers are bad now?
Also, more pressure on the shop for revenue means more intrusive sales pushes that get right in our faces, and intrude into the game.
No it hasn’t, in many regions it has seen increases of over 50% in real terms in local currency. America is not the centre of the world.
I’d also like to know why you think a price increase is justified when all they release now is minimum effort recycled slop, and the game is full of predatory MTX - not to mention the absolute disaster every new patch is in terms of quality and bugs. If anything, the sub price should go down to reflect the decline in quality and effort they put into the game.