Telling a player that they don’t get rewards because they don’t “need” them, when they are choosing to invest time in a game by participating in the game systems that were designed by the game developers, and when they are paying to participate in those systems, is an indicator of a deep, deep misunderstanding of what a game is and why a person would play it.
Please consider how unhelpful it is to tell a player, who spends time playing a game, that they don’t need rewards for their time and effort. Just consider that.
The entire concept of “need/deserve” needs a thorough re-examination by a hefty chunk of the playerbase, especially because if I manage to slowly scrape and struggle my way, by myself to a 207 ilvl, for instance, how does that affect the life of a mythic raider?
Players – even casual players, and even solo players – play RPGs for the feeling of growth and progression, and there’s no good-faith argument why they shouldn’t get that for their time, their effort, and their money.