What happened to free transfers?

I have some toons on Skyfury and according to this blue post below a free transfer should be available.

However, when I log, there is only paid transfer available.

What happened to free transfers? Did I miss them? Was there any deadline?

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I just transferred one from Sulfuras to Faerlina a few minutes ago.

For free? How?

When I check Shop → Services → Transfer, it prompts me to paid service only.

EDIT - I figured it, I need to do it in the character log in screen, not in-game

You go to shop->services->free character transfer-> buy now. You buy it for free.

I just checked and Skyfury does have the option.

Yeah, I found out I need to do it in my character selection screen, not in-game