I do agree, although I do make varied points where WoW is outclassed by FFXIV. It’s not because I don’t like WoW, but more because I know it could do it better. As a matter of fact, it’s several of these points which you outline that sees me remain subbed to WoW at the moment over FFXIV. That and my friends, but they are at times getting very antsy with the game due to the roll out of 8.2.
I think the big 6 things WoW could do to really surpass FFXIV would be this:
1.) A personal story involving your hero from level 1 that continued on as the game went. Offer choices that change specifics but maybe not the outcomes. (The Class Campaigns and War Campaign tried this, but Time-gating, rep-gating, the small number of quests + the implausibilities Sylvanas appears to act with are really sinking this.)
2.) FATE themed Missions in all old world zones so players don’t have to be on the linear questing rails that Cataclysm brought us. This would let people change it up if there were events like Bloodsail Pirate Raids on coasts, or a massive Elemental making trouble in Stonetalon.
3.) Remove Sharding and add Layering to Retail like you are Classic. There’s no good reason Classic should be better than Retail in any avenue, least of all something as universally reviled as CRZ / Sharding.
4.) Time-gating. It’s alright Blizzard if there is a pause between chapters of the story. Anyone who isn’t a totally unreasonable sort gets and expects that. But there needs to be a meaningful advancement so that the player is going. “Oh… wow. That just happened.”
5.) Artifact Weapons (Reloaded): Grinds like Benthic are a good way to pass the time, but there need to be more quests to do, so that even if the drop is small (like Zodiac Crests in FFXIV) at least you can keep trying.
My suggestion is that in a future expansion you bring back the option for artifact weapons. Players could pursue them, or they can ignore them and go with a raid drop as they prefer.
The weapons you would get would be tied to lore and story driven arcs that could include gathering rare mats, trials like the Mage Tower, and other things fillers. I think it’d be cool though if some Paladins got together to reawaken the Ashbringer or Silver Hand for an example.
As a player proceeds on the quests they can unlock transmogs with the ultimate skin maybe being retired as a testament to the skill of the most insane players out there. What players really liked in Legion was the ability to pursue their weapon independent of RNG. Give them such options and you’ll see them seeking for it.
As always if your concerned on the weapons, remember you can replace them in the next expansion or use them as a reagent in the first step for a new chain down the road?
6.) Professions need to be made more meaningful. Right now the stuff you craft isn’t worth the effort. Maybe make it so Crafters are the sole and only method that some specific items required for Quests can be obtained?
There’s more, but those are the big 6 that would make WoW Outclass FFXIV again.