Given the statements from inside Blizzard over the last week, it’s pretty clear that Blizzard created a disgusting working environment towards women and minorities that has festered for years. There’s a rot in the leadership, and there’s a rot in the company.
There’s obviously been a lot of reactions to this news from all sorts of people. While the condemnation is universal, there is a considerable divergence in actions suggested, from boycott them forever to cynical apathy (And all ranges in between). Putting aside the people whose livelihoods depend on either content creation or working for Blizzard, I have seen the argument raised that boycotting Blizzard at this stage may not actually help victims of Blizzard’s culture who are still currently employed there, with the suggestion that it will lead to firing and downsizing.
I think HazelNuttyGames had a mostly sober take on the situation that expresses this direction: https://youtu.be/UCrP8CD2AO4?t=431
After reading ABK’s corporate statements (which contained unsubtle political dog whistles) and corporate leadership statements/leaks (Blizzard President J Allen Brack particularly), I personally do not believe that the majority of those in charge are particularly sincere or actually interested in changing their company towards the values they pretend to embody.
It is my belief that further financial support of this company under its current leadership will not send them the message that they need real structural change, but instead that they need to double down and fight this out while confessing nothing, repenting nothing, and changing only superficially. While a lack of support does have the potential to destroy Blizzard as an independent studio, ABK is a large company that grew during the pandemic and has access to a lot of investment funds. If they cannot afford to fire their leadership and replace their predators and enablers with qualified diverse candidates even while operating at a partial loss for at least a somewhat extended expansion cycle, then Blizzard was already failing and this only hastens what was imminent.
I think the argument espoused by HazelNutty could eventually hold water, even if it doesn’t now - if Blizzard throws their corrupt leadership overboard (which may be possible, judging from the internal revolt) and finishes rooting out their predators and replaces them with people that don’t suck - that’s a company that I maybe could support. I don’t want to hate Blizzard and I don’t want to hate WoW, but I can’t support them as they are.
This has been a long time getting to the point, but the question is how do we as consumers see if that has happened? The lawsuit is almost certainly going to be settled, which is not necessarily a bad thing but does make it pretty hard to check up on things. We will probably never have a full list of offenders, and the women/inclusivity panels at the last Blizzcon have shown that Blizzard is eager to lie about this stuff to deflect criticism.
I unfortunately don’t have a good answer to the question posed. Is it firing everyone with C in front of their title? Kotick probably had nothing to do with these specific allegations, but he is absolutely no saint when it comes to sexual assault cases. What kind of transparency would make you feel differently about Blizzard, if it’s even possible at this point?