My ability to complete part 2 of my post may not rise to what it needs to be to get it done before my subscription expires. However, as I was pulling data, I did look at Blizzard’s financials for 2020.
http^s://www.sec.gov/ix?doc=/Archives/edgar/data/718877/000162828021002828/atvi-20201231.htm
Take a look at the segment data (Note 15)
In 2018, Blizzard released BFA. It pulled in 2,291 mm in Segment Net Revenues
In 2020, Blizzard released Shadowlands. It pulled in 1,905 mm, which is only slightly better than 2019 (the lull year), where that figure was 1,719 mm.
(I use Segment net revenues because it reports revenues after the effect of deferred revenue, and gets me closer to sales figures as opposed to the GAAP concept of revenue, which among other things, requires pre-paid services to be earned before they can be reported as revenue)
In 2020, Blizzard should have been able to take advantage of increased demand due to the global pandemic, as well as from having a full year of classic. Doesn’t appear to be the case. It also appears that in the fourth quarter of 2020, Blizzard lost another million monthly active users (MAUs) - primarily from Overwatch. What’s notable in their description of where the drop came from, they didn’t include a statement like “partially mitigated by the increased users from Shadowlands”, which they would need to if it were significant.
However, despite the drop in revenue, Blizzard’s net income in 2018 was 685 mm. In 2020 it was 693 mm, an increase of 8mm. The only way that’s possible is through significant expense cuts, which makes the objective, and the implications of the 2019 restructure clear to me.