It’s a matter of pace and interest.
I, for one, notably for TW dungeons, etc. don’t “want to be there”. I am there solely for the shiny at the end, so I enjoyed the L11 TW twinks that were burning through instances.
To quote “Open Range”
You might want to watch this Mose.
I seen it before, Charlie.
I’ve smelled the roses. Pet the cats. Heard the RP. Again, and again, and again.
I’ve said this elsewhere. One of the best decisions I made this expansion was to get off the gear treadmill. I’ll take upgrades as they come, I’ll do low hanging fruit, but the best thing about not pursuing gear is that I don’t have to do stuff I don’t want to do. It’s OK to skip something, not get a chest, not get a currency, leave something on the table.
Because of that, I stay out of dungeons. I got pretty burned out of GOGOGO doing Remix (which was all GOGOGO on steroids). It was fun in its way, but too much of a “good thing”, and just not up for it this expansion.
But turns out that the gear the game hands me just running around and doing Stuff in the open world, is Good Enough. So, there’s no real drive to get better gear. To kill a pack of mobs in 9s instead of 10s.
I know full well, that I will be getting brand new shiny better than the best right now gear when the next big patch hits. And I’ll get it for just running around picking flowers and doing the VAST array of WQs and other stuff in the game, instead of mainlining instances over and over and over and over again.
And when you’re doing stuff over and over and over and over again, getting it over WITH, as fast as possible, becomes more interesting than the content itself, which is just in the way.