A minority of players raid at the highest level. Most players will baulk at the time commitment and dedication required to raid at the highest level.
Making raiding more accessible doesn’t mean making raiding easier. It just means that players will feel encouraged or able to raid at the highest level.
This makes more content accessible to more players. It gives Activision a better return on their investment and players a better return on their monthly subscription and hopefully longer term subscriptions.
The key here is crafting and questing rewards.
Surely the highest level of blacksmithing should reward a player with the highest level of plate. Or the highest level of tailoring should reward a player with the highest level of cloth. It just makes sense. You can build an argument for engineering and jewelcrafting too. All professions really.
Thus players are able, through gathering and crafting, to obtain the highest level of gear required to make instances viable. Without that gear they will stand no chance. Not even a carry chance (gear check doorway boss takes care of that).
Must grind out instances. OR craft. Or quest.
Yup. Surely somebody who has completed every zone’s quests should qualify for the highest level of instances. It just makes sense.
Why should somebody’s dedication to raiding be held in higher regard to somebody’s dedication to RPG content? Crafting and questing is a valid and equal part of the RPG experience.
Plus, making the gear available doesn’t make somebody a good raider. You still need ability.
Raiders don’t get sufficient reward if everybody can already have the best gear before entering a final raid? Yes, raiders do get rewarded. They have the ability to complete the raid and the achievements to prove it!
Also, leaving the door open to “non-raiders” gives Blizzard more return for their investment in instances and helps ensure the viability of the dwindling raiding community.
Heck, some players, on raiding for the first time, might actually be good! They might actually decide to ditch quest completionism and crafting and opt for dedicated raids and raid guild from then on!
Consider that professions really are poorly implemented in WoW, when compared to all other MMOs. By revamping professions with one of the end goals being the highest level of raid gear, Activision can argue that the dollar investment will be good for shareholders as it will help to sustain the game.
Thus, opening up raiding and revamping professions will be good for the long term viability of the game. Shareholders win. Players win. Dedicated raider will discover new buddies who will hopefully become hard-core raiders too!
Lovely when we all win.