Honestly, that’s just not a realistic approach to any sensible marketing strategy. I do not want to play the game more now that I have to grind content I am uninterested in, in order to compete.
I’ve told multiple friends, inquiring about coming back to retail before classic, to not waste their time. The essence system and PvE gear would put them so far behind, it is not worth it.
While most are gaining their epic PvP and Mythic+ essences, any new player will just be starting their 4 week journey. While it is an MMORPG, this goes against any catch up system they want for new players.
The level system, gearing system, learning a character, along with a Gated essence system has to be the worst its ever been and will discourage any new players from starting or returning.
That’s a horrible marketing decision if I’ve ever seen one.
Additionally, if it truly is just 1200 rated Mythic raiding DHs who want to see big flashy numbers on their tablets, the system would be better off designed as rewarding players for amount of games played, and not on rating.
Yes, PvE gear will push a 1200 rated DH to 1400, but it will not give them a glad mount or what have you. Again, it’s bad marketing for those casual players, because it does not address a rating to reward system.
None of this makes sense in a realistic manor.
I loved playing alts in WoD and MoP when I could be competitive throughout the season. WoW PvP had huge participation numbers when it was a 10-win conquest cap system. Even if it was just to get an item, the amount of players who PvP skyrocketed.
Now, I spend less and less time on WoW because I don’t want to repeat content I do not enjoy in order to PvP. The less time I spend on WoW alts, means the less time I spend on WoW all together and then less likely I will sign in at all.
So, you’re left with this:
1) Two negative effects produced:
a) You resent a game for forcing you to do content you do not want to do
b) You resent a game for making your character feel weak (not having an essence cause you don’t want to do the content)
2) Your alts are so far behind your skill curve that you are “stuck” at 2000 rating because gear is putting the other players so far ahead (Obviously professional players/streamers are an exception, I do not invest 12 hours a day into wow to be god tier)
a) Because of this, my interest in playing alts dimensions and I stick to 1 character, reducing my over all play time and any incentive I had to play with friends
b) I now sign on for my 10 games and sign off completely, quickly diminishing the amount I want to sign on at all.
Like I said, compare the systems in a realistic manor:
Option 1= Game stays the same as it is on live, nothing changes.
Option 2 = Vendors, a BoA essence system, and some freaking class changes.
Which option are you more excited about? Which option will make you want to play more? Which option would you be more inclined to hype up to returning or brand new players?