Wouldn’t this dig into the enchanter’s market? A lot of people sell on the AH, many of them older ones like Glorious Stats for chest, as it’s still rated as the best.
My fallback is “it is a reasonable cost” for an item that is nice but not necessary. You still fail to grasp that.
I more enjoy it for ease of use. I enjoy leveling as a pastime sometimes and heirlooms just make it smoother. That and when they change the character cap per server here soon it will make things easier for the multiple ones I would like to make.
This reminds me of the Dilbert cartoon where the boss is complaining their competitors can make 100 toasters in an hour but it takes his team a month to make just 1 airplane.