Blizz made a poll on youtube I saw recently about whether we read quest text or not, and that compiles with a recent interview, so I wanted to come here and give my PoV, how I interface with quest text. Others feel free to add your own.
For me, normally it depends about what the quest is about. I like elves, specially BEs, I like magic (mainly arcane), and I like things that bring up the RTS games’ stuff, the core concepts so to speak. So quests that involve these I’m more likely to read in detail. (Among other things, but mainly these). If it involve characters I care about I’m also more likely to pay a lot of attention. I also pay a lot of attention if actual lore is being explained. Or if it’s the payoff of a long story.
The quests I pay the least attention to are those where they just expand on things we’re doing. For instance, say we’re mid questline, we were sent to steal some bombs, and the goblin quest giver is like “Now, you need to get in there and put these bombs on the bridge to blow it up.” Where it’s like an expanded version of the quest objective, but we already were told about the bombs several quests ago and why we wanted them. I typically skip it in these cases.
So these are the extremes. But most quests fall somewhere in between. If the quest is about some farmer who lost their prized pig, generally it doesn’t interest me, because I don’t really care about the farmer or the pig, and it seems like small potatos compared to say, the legion invasion. However, these kind of quests often have amusing text, or some kind of twist end, or they stealthily feed you important stuff about the main story of the zone, so while I may not care about the pig (for now), I still pay some attention, enough to understand and remember, because sometimes they really pay off by the end.
Finally, what I pay attention to tends to change depending on which character I’m playing. Some degree of role play, I suppose. While playing say, my troll, I may pay attention to a quest about trolls, which I only skimmed though on my blood elf. Also I pay more attention to smaller quests while leveling subsquent alts. On my first go I ruh towards that which interests me the most, ignoring that which is less interesting to me, but on alts, already knowing the main quest, will pay attention to the smaller stuff.