OMG just do it already

Some people, like you, are in the right state of mind and just enjoy the game for what it is. Others, like OP, think they’re owed something for their time spent, when in reality, they’re getting exactly what they paid for, and legally, Blizzard owes them nothing other than the ability (promise) that, if they pay, they can play their game, which they are, and even then they can terminate that at their own discretion (by not following the rules). Free transfers wasn’t an ultimatum, it was a choice that the player readily accepted, and everything else that went along with it. If they’re lucky, Blizzard will allow paid transfers, and if not, they’ll just continue being angry instead of solving their own problem.