After years of playing WoW, it still never fail to amaze me how little Blizzard does in 6 months.
Blizzard makes: ~2+ million subs * $15/month * 6 months = $180,000,000+ worth of subscription revenue to fund their patches. That’s 180 MILLION. And amazingly, they still cannot come up with any meaningful additions to the game in their patches.
Their patches are bare-bones, one raid, a couple mounts, and some number tweaks to classes.
Where does the 180 MILLION dollars go? And what are the Blizzard employees doing in 6 months?
It is as though 95% of the 180 MILLION revenue goes nowhere. 3% goes into servers and support, and the remaining 2% goes into the development (180 mill * 2% = 3.6 mill).
3.6 million goes into development staff, and then the staff are doing nothing 90% of the time. So that leaves $360,000 worth of actual work that is put into each patch.
As someone who has worked in software and art development for many years, $360,000 is about the amount of work-hours put into the meager amount of content in each patch.
If Blizzard puts their patch development out to bid, I would bid $360,000, hire 6 contractors for 6 months, over-deliver on the patch content, and I would still have money left-over. With $1 million, the content can be iterated 3 times over.
$180 million revenue turns into less than $1 million worth of actual content, that is the definition of the work done by the current Blizzard.