So, I was curious about the game studios Microsoft has had under it for some time and I did some light googling. Granted, it was difficult to find articles that weren’t talking about either this or their previous acquisition and opinion pieces on the two deals.
343 Studios, the group currently behind Halo, has recently reduced the prices of microtransactions in Halo: Infinite after several months worth of player complaints. This article (and others) states that they will continue to lower pricing on the various items in the cash shop, though as I do not play that game I cannot speak to if it is exclusively cosmetics like the WoW shop, although the article does make note of cosmetic items having their prices changed. Granted that is through tweets and given my extremely limited knowledge of the game, correct me if I am wrong.
I found this studio particularly interesting considering the playerbase’s reservations about the WoW shop (perhaps not unfounded considering whose pockets it has been filling-- Kotick and the developers, including those who the scandal likely involved). It could be that once the handover is complete we might see some sort of changes to the cash shop. Given the current PR disaster that is ABK and the otherwise positive/neutral views of Microsoft’s other studios at the moment, I can see Microsoft making some changes. Perhaps the shop will be one.