So I think we need a lot of talk about why the authors give such massive preferential treatment to some characters and the negative repercussions it has on the plot.
For Mary Sues, the answer is simple, WoW Doesn’t have any. A Major part of this is the fact Mary Sue is a phrase that had it’s origin in fanfiction. It’s the name of the Title Character of a Parody Star Trek fic lampooning the insane OC’s that are so much better then the main characters guys, honestly. Trying to apply it to a Canon Work is always kind of an impossible task. This is especially true in long running works with multiple authors, were a character might be given far more focus and shilling by one then by another (Batman is a great example).
Then there is the accusations of Self Inserts, which I am just confused about. A lot of Authors base their characters off of themselves somewhat, and Escapist literature will often use what the author wants, like how completely removing politics from a work is nigh impossible, Author’s will either conciously or not, leave an imprint. Another issue is most of the Self Inserts in WoW are actually just Creator Cameos. You might find a High Elf Named Kristen Golden or a Human Paladin with the name Metzen, but they do nothing in the overall plotline, maybe act as a minor questgiver, but normally just stand around because they are cameos. Of the other characters accused of being a self insert, the only one that has an overall negative impact on the Story is Golden’s Silver Haired Warlock which completely ignored the entire Dynamic of Warlocks being hated by the general public.
Most accused Self Inserts and Mary Sues are just Creator’s Pets in practice. A Creator’s Pet is a character given more importance then they honestly should by an Author. Sometimes this can be Benign or even good for the Story if said character becomes a fan favorite, but if the character starts to negative;y impact the story with their favoritism…
I know a lot of people accuse Anduin of being the worst thing that has ever happened to the story, but to be honest other then being annoying and messing with the entire morality system, he ain’t to bad. There are far worse creators pets in the game. Like his Father, Varian. First time we had an entire Raid Retconned was to say Varian actually killed Onyxia, he was made from the start to be the Alliance’s Thrall (Thats the entire reason he was a Gladiator) and later would have his negative qualities removed not from character development, but by DRINKING A POTION. He would also have the other Alliance leaders look like complete idiots so he would look better, and the Horde was made more evil so he could be more good for fighting them.
Other Major Creator’s Pets include Calia, Baine, Nathanos and Sylvanas, the latter is a villainous creators pet. Calia is having an entire faction reworked to fit her. Baine is constantly receiving a god damn boatload of character shilling despite never doing anything to really deserve it. Sylvanas is the same thing (at least as of BfA), with them constantly going on about how clever she is and how she is one of the biggest threats to azeroth ever and… she’s is really just an idiot throughout all of BfA. Nathanos is far to omnipresent, being at every single front almost simultaneously. This does mean the alliance hate him, an awful lot because he is there every time they get humilated, but it also means other Horde characters like Rexxar don;'t get enough screentime. The Biggest Creator’s pet though is Jaina, and I’m not saying this because she hates the horde half the time (well kinda, but we’ll get to that later)
Jaina has far to much narrative focus, and is given a ton of unneeded power and character shilling. This is bad for several Reasons
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She lacks a consistent characterization, especially on her opinion of the Horde. She shouldn’t be flip flopping every new novel or expansion, she should either be Anti-Horde, or Pro-Horde. Have another character do the opposite role
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She is to omnipresent, it’s like Nathanos. Both characters are to common in the plot, meaning other potentially cool alliance characters don’t get enough screentime. Wouldn’t it be cool if leading the Alliance’s navy we got say, Admiral Rogers? The Woman who would love to massacre the entire Horde, isn’t it funny when we had an expansion dedicated to faction fighting she is nowhere to be found but Jaina is? It also just makes Horde players hate her, especially when we have to do crap like help he undermine our own faction, right after she killed one of our allies and embarrassed the entire horde with her sheer power during the previous raid. Doesn’t help that despite being “Badly Wounded” she is walking up and about in the very next scene.
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She makes other characters actively look worse. Lorthemar Shilling for the woman who imprisoned his people without a trial, no matter how justified she might have been (Seriously, No Purge Discourse), especially when he wanted to KILL HER for it seriously undermines the entire character of Lorthemar! He is a pragmatist who cares a great deal about his people, why in the Maws Names is he talking about how great Jaina is? Then we have the entire rest of the Horde leaving Mulgore in the Hands of Magatha just for Jaina to be able to save it. The entire Legitimate Target and Theramore Neutrality kerfuffle really ruined Baine’s character for a lot of people. Hell, her flip flopping between war and peace has irritated a good deal of Alliance players themselves!
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Her sheer power level kills all the tension in the plot. Jaina is so powerful multiple people, on both faction, have said “Why doesn’t she just destroy the Horde?”, because to be honest, She probably could just teleport to the council room and kill everyone there is she wanted to. She is the only boss to not only succeed in her Raid, but get away from it Scot Free, (Even Azshara had to be resurrected by N’zoth, Jaina just Teleported Away) being active in the plot again immediately afterwards. While Baine is Dying, Thrall is being useless, and Anduin is imprisoned in the deepest depths of the Maw, Jaina is going around soloing it. Her issue is she’s trapped and can’t leave, not that it’s dangerous. This is really making the villain look weak.
All in all, Creator’s Pets are one of the 2 things really destroying wow, with the other being pointless retcons.