Personally I think they believe that since they love the characters themselves they know precisely how to write each and every one of them, which is clearly an issue since they state Christie Golden as being this amazing hire that pushing thier story further. In my opinion she does little respect for Warcraft already established characters, and contaminates the story with her very strong political views that don’t belong in game.
They probably shouldn’t have tried to do this with a focus on Lore, it’s a very touchy subject right now. Not saying I don’t like them doing more but other topics would’ve been much appreciated.