I feel you, but here’s what’s happening:
From before launch, we were all talking about the inevitable “drop-off.” Blizzard started with so few realms because they were trying to create a space that would be functional for us after the drop-off, and they were planning for an 80-90% exodus after phase 1 or 2.
Forum denizens called it the “tourists leaving.” Private server people and those feeling bitter and disenfranchised by Blizzard called it “when all the retail babies leave.” We’ve been talking about it and preparing for it, and a lot of people who were just excited for Classic liked to say we were trolling and that a drop-off wouldn’t happen.
Well. We knew it would. And it’s happening now.
There was a massive surge to Classic at the start from people who came back to look at it and be in it again for simple nostalgia. The people who left early were a trickle, and they left for things like, “Oh, it’s not as fun as I remembered,” or, “I’d forgotten how much time you really have to spend to play this game.” They came for a couple of weeks and played and caught up with old guildies and then left.
We didn’t really notice the population shift when they left because there was a second wave who came in and were convinced to try it out a few weeks after launch. People who weren’t going to play Classic saw their retail guild empty out or they had friends texting them with things like, “No, really, dude. It’s happening. It’s back for real. Come join us.”
So while the first wave was leaving, the first wave of late-comers was joining. A lot of guilds were moving to new servers and re-rolling. So we didn’t feel the leavers at that point.
The population has been dropping off very slowly throughout the first 6 weeks, and we didn’t feel it happening because as the leaving continued, layers were being reduced. The world still seemed full. Most guilds still had a healthy list of active daily loggers. Most people weren’t 60, yet, so everyone was focused on leveling and getting through zones. They weren’t counting how many 60’s were standing around in Ironforge or Orgrimmar, and the 60’s who were there were all super excited about first-down fights in UBRS and Ony and MC.
Now. It’s been a minute. Dust has settled. Huge chunks of the player base are at 60. Huge chunks of the player base are looking around and noticing that they don’t have 40 active 60s anymore. People got their Rag kill and realized they were done.
So now we’re here. We’re at the drop-off.
The game isn’t dying. The game is settling into the actual player base that will stay and be dedicated to Classic for the next calendar year. Don’t worry. Don’t despair. Just look around and see who is still playing with you. This is a time when guilds will start merging and friend lists will start guilding up together.
The people you see around you right now are the people who are staying. This is just the drop-off. And it’s okay.