It IS about making money… using Classic’s schedule to bolster subsciptions in BfA down times. They aren’t really making “serious” money with Classic… it’s the store and expansion sales that brings it in. So schlepping it out to keep people subbed and paying money in the store is first and foremost.
Think Blizzard cares about quality experiences? Explain removing tier gear… doubling down on Titanforging… then removing that only to replace with a system far more RNG based and worse overall. (Corrupted gear)