I am not planning on pushing max content. More important to me as some have mentioned is the stuff you can collect from the covrnants. I understand the concept that your work with a covenant allows you access to stuff that is unique to that faction.
That said it is a bit disappointing from a collectors standpoint that my character would have to stay with a covenant to retain stuff. There is a lot cosmetically tied to each covenant.
That said this expansion is very new still at least relative to its roughly 2 year life span so hopefully as we progress through this expansion restrictions will be lifted so that I can get all the cosmetic stuff. It seems daunting having 4 leather wearers to collect the armor appearances or plate or cloth or mail etc.
This doesnt even factor in potentially new and unannounced covenants that might come later in a bigger patch.
I guess time will tell!