But this isn’t a fair statement, since what the person pays for is the game and game time, not the cosmetic rewards.
So no, it’s not a microtransaction unless you define paying for the game as a microtransaction. It’s a kick back for getting more subs. It’s the same mentality as, say, a referral bonus when you get someone a job at your company. I’m not furious with my company because I can’t get that bonus unless I get them another employee.
I agree with the first four statements. The existence of the store has no influence on those factors, I completely agree. I’m not arguing the store is good, I’m arguing that the store isn’t bad for the game. Which brings us to your last point -
If you can provide evidence to back up this claim, I’ll defer to your assessment. But without evidence, it’s just conjecture. I don’t know how much they make from microtransactions so its hard for me agree that it pads financial hits from loss of subs to a degree significant enough to impact the game the way you are insinuating.
The other thing is microtransactions are one time revenue while a subscription gets them money month on month. Subscriptions are the vastly superior revenue stream for them (or any company really), independent of how much the game store brings in. From a business perspective, it’s dramatically more important to bring on more subs and maximize retention than it is to score some once off dollars.
This assumes you have found a “friend” to pay it for you. Do you consider tokens a micro-transaction? I could hypothetically use in-game gold to purchase any store mount. Do we agree store mounts are a micro-transaction?
Cute example, but not really relevant. I can earn more money in my current role by just working harder and getting a raise or a larger bonus. The employee referral kickback is still just money.
By that analogy - if getting Blizzard additional subs just earned me a token for an existing in-game mount I can earn in-game, then you’d have an apples to apples comparison.
A more apt analogy would be if your company gave all it’s employees PC’s. If you wanted a Mac (and you are into that sort of thing) you need to participate in the company’s employee referral program. Is it worth your time to go for the Mac? Some people might not think so. Could you just buy your own Mac? Sure. Would some employees feel cheated and/or compelled to get “referrals” absolutely.
The last quarterly earnings call prior to BFA…
Then there was the time the time they stopped reporting sub-numbers during the nose-dive in WoD. Then the 1 year lockin for Tyrael’s mount when they had no incoming content. Followed by the 2 6-month promotions during BFA.
So do I have “hard” evidence? No. I’m not a detective nor a reporter, but you don’t have to be a meteorologist to make an observation about the weather.
Not if they release at least one new mount per financial quarter - which they have done. Then its a repeated 1 time transaction.
If that were true the F2P business model would not exist.
Again - if you keep stocking the store with new items - and folks are willing to buy them - you can offset the cost.
1 new store mount is $25, so just shy of 2 months of game time. If you bought the 4 mounts during the last 4 financial quarters that is roughly the equivalent of a 6 month sub.
Using exclusive cosmetic material is a salesman’s tactic of making the client feel excluded if they don’t jump on it. Though they may make it look innocent, it’s actually incredibly shady and greedy. An example is the Deathwing Exclusive Mount for the Anniversary. Blizzard execs sit around a table and come up with this stuff because they know it will bring in more players as nobody wants to miss out on that amazing piece of pixels. It’s a dark strategy that plays with your emotions and heartstrings.
What does all of the above mean, OP? It means they aren’t going to change a thing because it’s designed this way on purpose. To make them as much money as possible. They do not care about your feelings.
Uh, yeah, of course it does. The program is called Recruit a Friend.
Any scheme an individual follows where they purchase all the game time rather than recruiting friends is, no matter what anyone says, clearly not following the expressed intent of the program. Anyone interested in defining the rewards baked into the RAF program from a perspective other than literally recruiting friends, is basing their entire argument on leveraging RAF in the wrong way.
You can say “but Blizzard knows people will abuse it so they’re exploiting that” but that conjecture + “evil corporation” and does not absolve people from making their own decision to spend $150 to abuse the RAF program. I mean, I won’t argue that there are a lot of dumb people in the world, but are we to assume that humans are just taller lemmings? Anyone crying about the “cost” of the RAF rewards is putting themselves in the position of it being a cost to them in the first place.
Yes, of course. I feel like maybe you are not understanding me if you think you need this level set.
Your analogy just replaces “referral bonus” with “Mac”, but its somehow a better analogy? Okay, sure.
I get why they’d feel compelled to referrals; that’s the point of the program. But why would people feel cheated in your scenario?
These are details I did not have, which show the microtransactions do better than I expected. Maybe you’re on to something then, but it still feels like it’s in conspiracy territory instead of just accepting that companies like to make money. Again, I dislike the game shop, I’m just not completely convinced the revenue it drives leads to worse game content. Though I can at least see how that conclusion can be drawn now.
The two mounts prior to the alabaster mounts were both initially free for people that paid a 6-month subscription though, which means we can’t assume they got as many one time sales off either compared to other mounts.
Also, the fact that they were incentives to lock people into paying 6 more months is supporting evidence that recurring revenue is superior to one time revenue. That’s exactly why they linked the mounts to subscriptions.
No. Just because subscription is superior doesn’t mean no one will do one time charges. The problem with subscription is even if its a superior revenue stream, it’s harder to keep and harder to sell. But if you can make it stick, it’s easier to maintain once you have it. Kind of like how Amazon Prime probably gets a lot of revenue from people that just forget to turn it off after their trial runs out.
This appears possible in WoW’s case based on the numbers you shared, but this is often not the case with subscription services outside the world of games (I intended to be talking in general about subscription services). But yeah, in WoW’s case, since they seem to get so much from adding a mount to the store, there’s clear merit for them to devote some of the art team’s time to churning out game shop items. Especially when the people that would need to be devoted to retaining subscriptions is a different team(s).
Is there a restriction preventing you from recruiting yourself? Forcing you to use a different ip or a different account?
Otherwise this will go down just like the other “RaF” programs (recruit yourself).
And yet it isn’t prohibited. I wonder why that is. Evil or not, is as subjective as “it’s on the players”.
Mac as-in the PC. Sure it is better. Your analogy assumed that the employee referral bonus isn’t just cash, just like you dont just earn cash (same currency) for your normal job. IFF you want to argue equivalency, they need to actually be equivalent. So the employee referral program needs to offer a reward that you can’t otherwise earn throughout your daily job.
I didn’t say it did. It can indirectly lead to poor decision making in the form of prioritizing “value add” (cash for company) over “value add” (player enjoyment).
I mean, a 6 month promotion is hardly “free”. This assumes players regularly sign up for 6 sub month increments (or higher).
I mean that’s pretty “conjecture”-ish wouldn’t you say? My own conjecture would be it is indicative of their fear of people leaving due to lack of content - so let’s lock them in - who cares if they log in or not during that period.
Then too bad for people who use the RAF program that way?
“How dare Blizzard make the workaround I use to get things cost more than it did before!”
That’s the argument you’re defending.
So because people can do it, people are “forced” to do it?
What’s really hysterical about all this is I bet people would actually be more pissed off if they couldn’t shell out $150 to get this stuff and had no choice but to recruit friends to get it. “Blizzard killing fun”, that kind of thing that people like to say so much.
What? If you pay for a 6 month sub, you get access to the game for six months. If you also get a mount out of it, that mount is free. Kind of like if you sign up for a new cable service and they throw in a premium channel.
How someone chooses to use their subscription is left to them to decide. I’m not sure how playing the game more or less influences the reality that the mount is a giveaway. The best argument I can even come up with is if you never play the game, you can’t actually use the mount. But if you’re not playing, why would you want the mount in the first place?
Yeah, your conjecture is not mutually exclusive to what I said. I stated that they want to maintain sub revenue. You clearly agree with me but just have tacked on some conspiracy to it.
Ultimately, you have no valid counter argument here. The RAF rewards are simply not a really expensive microtransaction. Anyone who treats it that way has done so of their own volition by specifically choosing to not leverage other methods of acquisition of these rewards, including the method literally in the name of the RAF program.
By actively choosing to treat the RAF rewards as a microtransaction, you don’t get to turn around and blame Blizzard for your decision.
Simple solution. Offer the set on the Game Shop for $15.00 as an alternative. People who want to recruit friends and get the rewards the way RAF offers it can do so. People who want the mog for the mog’s sake can also get it. Blizzard gets both sources of revenue and everyone is happy?
While we’re at it, do the same for Allied Race Heritage Armor? May as well. ¯\ (ツ) /¯
I’m here because I’m an addict. I’m not going to drag anyone I care even remotely about down into the dumpster fire with me.
If there is an item you want, and there’s only one way to get it, then the only way to NOT be forced into doing that way is to stop wanting it. You can’t make someone stop wanting something by telling them to stop wanting it.