We are at least allowed to regain our moral integrity after we lose. Have values and reasons to fight for that extend beyond “because the Warchief says so”. Maybe the Orcs still need resources from Night elf lands after having been diminished for years living in a desert. Maybe the Zandalari still seek vengeance for their fallen king. Maybe the Tauren hold the dwarves accountable for the desecration of their ancestral lands in the barrens.
Motivations that are at least understandable and can be seen as well within the realm of reason from multiple perspectives, not just that of those races. A basic conflict of interests is all the Horde needs to justify its’ actions, not just “because the Alliance exists”, so we have to fight them. Have the our characters be motivated by the betterment of the faction and their peoples’, so that they can be seen as heroes from the perspective of an average Horde player. Not just out of a pure, unadulterated, fandom for those said characters.
Also on an completely unrelated note, we need Jorin Deadeye and Thura as new Orc champions in the next expansion plz.