Eww wrong answer. Male draenei is ughh for me. lol Alliance need a story, a huge story other than night elves. They need corruption, make Jaina evil and kill her off and it will be a who done it. And it was Khadagar lol ok too much soap opera for me.
It’s all about racials in M+ that drove the mass migration to Horde from Alliance, or particularly Arcane Torrent, which has since been nerfed but the damage was done.
Game has been one sided ever since.
Nobody cares about the furry stuff at top level, it’s all about performance.
Honestly since cross faction released there has been a pretty sharp rise in alliance characters. The big thing suppressing the faction was all the end game players going horde back when horde racials were a massive advantage (for raiding).
I don’t think more really needs to be done. I would argue if it wasn’t for the top end monopolizing the horde for end game there would be more alliance then horde already.
The damage is already done. At even mid content levels who you played with mattered above and beyond all else and at the time, Horde racials were extremely dominant to the point Alliance literally had no compelling races which meant mythic raiding tryhards (as raids were the only viable endgame content stream for PvE) moved to Horde for the racials and to interbreed within themselves with members ping ponging around guilds leaving those with aspirations to be a tryhard “forced” to go Horde in hopes of snagging a raid spot in a lesser guild to eventually be poached by a better guild and then their friends wanted to play with the aspirants meaning THEY hard to go Horde…leading to a domino effect where people were heavily incentivized to go Horde because that is where the majority of the “good” players were and thus where their friends also were.
Over that period of time, SOME alliance racials got slightly better and mythic+ was added where initially night elves and then later basic dwarves had an edge but raiding was still STRICTLY dominated by Horde as racials there, overall, were not near enough to justify Horde paying to reroll (let alone losing access to the higher caliber and populace pool of potentials to poach).
Very late in SL we gained cross faction which should’ve been a thing way before but was the necessary thing.
Any half decent caliber players doesn’t give an eff about appearances or red vs blue. I’ve literally never once based an invite on whether the person was horde or alliance nor have I ever cared what race they were just as I highly doubt I’ve ever been accepted or rejected from a group solely based on mine. I know people who picked the smallest race they could be for their class purely because it took up less screen real estate making it easier for them to know if they were in/out of bad.