As stated in the title, I am happy to sign the new social contract. In fact, I welcome anything that encourages community and positive emotional experiences in gaming (anywhere really, tbf). No need for hurtful rhetoric or behavior.
But, the thing is, this needs to be followed up with solid game design decisions that go beyond superficial symbolism. For a long time, WoW game design has encouraged acrimony amongst it’s player base. /spit emote is an easy example of dehumanizing behavior that has long been encouraged in the game. It’s removal was one of a thousand steps Blizz needs to take to try to encourage its existing base to be better, but Blizz needs to go much further. This applies to both discouraging negative behavior and encouraging positive behavior through game design and choices Blizz make.
This applies to it’s current player base to be better, retain those players that have that mindset, as well as build a new player base with the same type of mindset.
I’m not a FFXIV fan but I have heard/read many accounts of deliberate FFXIV game design decisions and features that encourage positive player behavior (the sprout system, for instance). It seems their lead game designer is acutely aware of how game design matters when it comes to player behavior. Blizz needs to step it up in the same manner.
This should apply to instanced content (raids, dungeons, arenas, and battlegrounds), but moreover should be applied to their open world content and their newly formed open world team.
I’m a veteran of this game for 17 years, and have been playing Blizz games for 24 years. I came back to Shadowlands after not getting any characters to max level with the initial go around (first time ever) to give it another try. I have been pleasantly surprised at how much fun I am having.
That said, I have noticed there’s very few people out in the world, whether it be Azeroth, Outland, Draenor, or even Shadowlands. I see people in cities and around portals, for the most part. And in an MMORPG this is just shameful and reflective of bad design.
WoW should not be a lobby game, full stop, but that’s what it has become, seemingly.
So, if we are going to “turn the page” in terms of player behavior, Blizz needs to “turn the page” on its game design choices up and down the board to encourage a vibrant, robust living MMO game space full of positive emotional and social experiences.
If it does that, it will likely further succeed.
If it doesn’t, it will likely further dwindle.
And as a parting shot, I know there’s a certain mindset that believes that player behavior, good, bad, or otherwise is beyond Blizz’s influence or their game design choices, but I vehemently disagree. If you recruit bad behavior and reward it, that’s what you will see and what you will get. The contrary is also true. If you recruit good behavior and reward it, through game design choices, that’s what you will see.
TLDR version:
The new social contract is overall a good thing and I’m happy to sign, but Blizz needs to do their part as well. This applies to both just general congenial behavior (i.e. treating fellow players and fans/customers with respect and kindness) but also to fundamental game design concepts that encourages a vibrant MMORPG game space full of positive and engaging social experiences. How we got to where we are now is a reflection of many game decisions made over many years and it’s time for Blizz to correct course.