LITERALLY THIS!! That’s ALL there is to it. I’ve tested it on Beta already with a guild I made there. I play on 2 accounts, made alts on different servers, both factions, and I have ZERO problems transferring ownership.
HOWEVER, all that said, we still don’t have word or confirmation from Blizzard yet as to how guild crafting orders will work.
So if that is the reason you want to transfer, your choice is to transfer now, or not. That’s it. Any argument thereof is just venting frustration at not yet being able to afford the transfer.