What they really should do for 10M is utilize the Crystallized Firestones and bump the loot to 3 items per boss and 2 tier items per appropriate boss.
How to utilize the Crystallized Firestones:
X item drops that no one needs/wants, be able to trade that item in+1-2 firestones for armor and 3-4 for weps, to get the item you want from that boss. Increase the drop rate for firestones as well since it’s so low already. Firelands is going to be short so might as well make people enjoy their time in there. Heck, you could even implement the firestone trade in for 25m as well.