I’m guessing the average new player starts this game because a friend asked them to not because they’re randomly intrigued. I mean I would assume that’s the case at least when I’ve heard people say, “WoW looks like playdough.”
That’s not to say there are zero net new players but more to say Blizzard probably has all the free guidance in the world through us. Heck, even coming back in the middle of an expansion is a big “wtf is going on?” It’s kind of annoying really.