I really don’t think this is accurate, though I understand where you’re coming from. This isn’t a “back to basics” expansion, this is another “huge threat being discovered that will top the previous one” expansion.
The lack of cool comes from this being a new continent with enemies we’ve never heard of before now which weren’t set up well.
A back to basics would have been actual OG zones on Azeroth in which we go about trying to solve problems that we/our characters have some investment in already: e.g. dealing with problems back home, in Durotar, the Barrens, Westfall, Quel’Thalas, etc. Even discovering new things in those zones.
And I do think that is sorely needed. WoW has lost touch with its roots, the cultures that built up the immersion and excitement, and the sense of adventuring aimlessly without having these very narrowly focused story threads.
Don’t get me wrong, I love grand narratives that are nuanced and well laid out, but I got into WoW to find adventures of my own choosing, not to be railroaded into following one straight and narrow plotline.
WoW Classic was golden for me for one reason in particular: it catered to people’s individual interests. We had a wealth of diverse zones, stories, encounters, and professions to choose from. These days everything is homogonized, and every character–regardless of race or faction–has to go through the exact same story on the exact same quests at exactly the same time.
Legion was fantastic becasue it finally introduced content that was fairly exclusive (to classes, at least) and that it made the experience exciting because there was always a new component to the story that was specific to you/your character. That, for me, is what made it a great adventure.
And I think this is big too. I’ve been playing non-stop since the very beginning; I’ve never unsubbed, never really taken super huge breaks, but Shadowlands became the first expansion I ever skipped (I just roleplayed and never went through the expansion until DF, and even then just to level up). DF I tried, but I fell off a few weeks in. There hasn’t been one glaring thing I was so upset about that I stopped playing, I just… didn’t find anything that made me want to stick around. Up until yesterday I hadn’t logged in for six months, and that is staggering to me.