It was not like this since warcraft 2
One guy keeping the game alive? doubt
As many of the players are
Do you think a day will ever come where all races are neutral and you choose which faction you want?
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Hopefully not.
They are already doing this, setting Anduin up as the leader that will lead both the Alliance and Horde in the “The light vs the void” fight that is coming.
At some point declining subs would force them to drop the factions paradigm anyway so they are setting it up storywise ahead of time.