Not really. Each existing race in the game borrows parts of its culture from existing cultures in the real world.
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Skin color is not a culture.
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For there to be lore to explain this, this would suggest there was lore against this in the first place. There has been no recorded - to my knowledge anyway- lore stating that there aren’t dark skinned elves. There are broad range of skin colors for nightelves that could suggest the evolution of night elves to high elves skin color would evolve in the same manner from fair to dark skin.
Also, imo there doesn’t need to be lore for skin color to show up in elves since…you know, racial skin colors should be a given and should have been a thing anyway 
.
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OP; Don’t worry, just sparkle!
[Seriously, they threw lore out a long time ago. Why ask?]
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oh this is really getting heated now
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Their lore reason for Humans is that they have always considered humans to be diverse, ie: human diversity in its entirety. But it’s not subject to anything beyond that because it’s Azeroth.
I would say their reasoning for BEs may be the same. Either way I applaud them. Use the customization or don’t, but it shouldn’t effect you.
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Pandaren don’t look like irl asians. They look like Pandaren. They don’t need to explain why there’s red Pandaren with a long tail, for instance.
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They are just typical Blood Elves that spent too much time laying out by the SUNwell.
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he’s a tolerant individual , dont you see?
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True, but if they want to make it interesting they will add a backstory and a culture.
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I would say yes in the way of diversity. There’s nothing suggesting that a group of aliens or fantastical beings in any world is all a carbon copy of one set features. It should be implied imo that diversity exists in all forms of …races. Fantasy or not . SO yeah, i’d have to agree with your post here.
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If it helps, could push the lore team that darken blood elves come from wherever those ships with the unicorn sails disappeared to. 
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I’m sure there are some tanning booths in Azeroth. Seeing as Blood Elves are slaves to fashion, I’m sure they’ve been using those tanning booths.
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Exactly. Just how there’s really light blue Draenei and dark purple Draenei.
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My dude, do you have any idea how volatile elf skin color is? It’s, like, their entire lore. Blood elf demon hunters already have the option to be shades darker than their Silvermoon brethren.
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silvermoon city is really more like sunlight city. never understood the silvermoon part, since the moon is not even a feature in any of their iconography. its more a word you’d find describing a night elf city
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but we have fel inside and demonic attributes
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Mm, again I already said this earlier but there’s nothing suggesting that with night elf skin color varieties that the equivalency of the skin color for night elves simply wouldn’t just be transferred to high elves when they evolved.
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^ That is in lore, its not being as diverse as humans so much as they were mutants. Slight and mealy mutants.
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That’s a very tenuous lore assertation. I don’t think “diversity” itself is even mentioned in blood elf or human lore at all.