None of the below are necessarily new ideas, and the list is not limited to what I’ve put on it, but these are all things that I think would individually have a positive effect on PvP participation:
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Remove/disable focus frame (e.g., simplifies game, reduces macro and keybind requirements and information overload).
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Implement Gladius/Sarena and BigDebuffs equivalent(s) functionality into the base user interface (at least). Ideally also implement OmniCD and OmniBar.
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Implement solo/duo queue functionality for ALL rated pvp brackets (e.g., that feeds into the same ladder as those manually making groups).
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1k gold per rated win for healers in rated arena formats, 5k gold per rated win for healers in rated bg formats.
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Implement a seasonal mount for every rated bracket [e.g., a recolored/reskined glad mount for Legend, Strategist, etc.]. Give the 3v3 glad mount some extra shine/cosmetic effect(s) similar to the improved appearance effect(s) for reaching 2400, since this is typically the most difficult achievement to get.
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Priority queue tokens for dps alts, obtained by getting 4+ round wins as a healing spec in shuffle, every 4 rated arena wins as a healing spec, every rated bg win as a healing spec, etc.
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Minimum bi-weekly pvp tuning to address extreme outlier specs (e.g., going months at a time where hpal/disc are the only viable healers, where bm hunter can effortlessly dominate, etc. crush overall participation).
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Stop making abilities that you know will require a weak aura to track in order to play the spec properly/efficiently. Ideally remove or redesign existing ones. This is an added layer of complexity and hassle that turns off casual players for no good reason (e.g., it caters to the top 0.1% of players, and not even so much for their skill to shine, but for their ability to process information/clutter on the screen more efficiently).
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Revamp the current rating system. Adopt a more recognized, accepted/understandable, and % based rating system (e.g., wood, bronze, silver, gold, diamond, gladiator, rank 1 gladiator, etc.). Having it be % based would at the very least give each ranking meaning. As of right now the meaning of a ranking is tied to the expansion and/or season and/or time frame within the season that the ranking was obtained, instead of being tied to the actual skill level of the player(s).
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add min-max type pve power rewards that can only be achieved for reaching at least lower pvp ratings/rankings (e.g., if applied to the current system, at 1600 and 1800). PvPers always have to do some degree of PvE to maximize their character, yet the opposite is no longer the case (e.g., something like an comparable combination of stats for an enchant, but maybe the enchant allows for otherwise unobtainable stat combinations (haste/mastery instead of crit/mastery for example) if you only participate in PvE).
Doing most or all the above will certainly require some time and resources from blizzard (and we know it won’t take place this expansion), but I think the net effect over time will be more subs and more rated pvp participation/a healthier ladder, which at the end of the day would be a win for blizzard even from a business perspective.
Happy New Year all