No, it definitely does just in different ways. In business we refer to this as “ESG” which is basically how companies value themselves in the community. Having a high “ESG” score is typically associated with your company being good samaritans and you do the things like erecting windmills, recycling, not dumping your waste unethically. Or it used to mean that, generally it was people’s way to do business with businesses they felt were doing more to develop society thus they gave them more resources via business. Now it’s basically “Hey we pay a third party to take care of the things if we did improperly would get us crucified socially!” They’re the business equivalent of people who in America constantly talk about green energy initiatives, but almost always are the ones screaming if the windmills are near their property. We call this Nimbyism, and this is important for later to know.
ESG also goes into Social topics, that’s what the S stands for. A lot of these particular issues are big, and big in the way that business likes. Big in the way that “I can slap some random logo on my can, upcharge it 5 dollars and people who weren’t even my clientele to begin with are now buying my product and saying we’re the greatest company ever!”
In the pursuit of ESG scores, especially as bad publicity has become sort of a shakedown with some individuals and groups, it’s kind of allowed some groups of wield an absurd amount of power and it’s one they like to wield very liberally. As in their friends two months ago now are being tarred and feathered. They’re like those breed of Cuckoo birds that leave eggs in nests, but then actually go back and check on the eggs and if the parents disposed of their egg they’ll trash the nest and smash all their eggs in response.
As long as a product can actually be sold to people on the mere inclusion of something people hold dear to their hearts, companies will pretend to cater to it. As long as Nimbyists can basically be slacktivists by posting favorable messages, and “supporting a cause that means so very much to them” requires little more than that, you’ll keep seeing the pattern. Companies will hatchet in niche social issues that matter a lot to some people to give the impression they care, and for the most part people are actually dumb enough that this works. I’d feel worse if they weren’t the same people who preach about “knowing all about the evils of Capitalism” that get played like fiddles but hey, what can you do?
Best case example of this with WoW is Pelagos where they clearly put the character in to say “HEY LOOK GUYS! A TRANS CHARACTER!” because they promptly forgot about them. They also completely scrubbed probably one of the two things people know about Pelagos in countries where that kind of narration wouldn’t allow their product on shelves instead of sticking to their guns, you know, because these issues and things matter so much to the company.
Again, as I said. It isn’t that the game has really gone woke, it’s that companies for about a decade now have realized by paying lip service alone to these ideas they can sell a product, even outside their demographic. Look at the Bud Light thing, for a solid week you had a weird parallel world where the stock conservative types were drinking microbrews and the snobby hipster types were drinking Bud Light out of celebration and giving a middle finger to the other side.
Until people wisen up it won’t stop.
That said, the other related thing and while it’s a factor, it’s not nearly as big of one as people think… Narration, Art, all the things that kind of go into making a video game tend to require education in certain fields that have a better look from certain campuses. That for starters will already influence the worldview of the person significantly, but those fields also tend to attract people of a certain mind as it is.
Bottom line, the game isn’t “going woke”, it just has more “woke” messaging due to these things actually do matter to the people working on WoW, and the company is fine to allow it as long as the ESG score stays high and the sales keep coming. I don’t mean this malevolently, but I will be laughing when eventually this whole ESG-farm meta for companies stops producing the same results and they have to find something else to pander to and ride the coattails of.