Retail is going the direction of Star Wars Galaxies. Really awesome game until they made unpopular changes and the game shut down.
BfA made plenty of the big name streamers quit or switch to other platforms, and is not very liked by the community. All of my friends have quit playing.
I went from wanting to play every single day, rolling new alts and just enjoying it, to straight up hating the game. The Legion reworks alienated the playerbase and now they feel worse without the artifact weapons.
Maybe some day they will change it but until then i’m gonna keep my fingers crossed for Wrath servers.