Ok so I just went and checked the store to see if there was anything that interested me and I noticed it auto redirects to the EU shop.
It’s been a very long time since I’ve bought anything, so I’m unsure if there’s a way to assure it’s going to end up on my NA account.
I play NA and have for 20 years. I moved to Europe 7 years ago, hence the redirect.
I can’t check right now if I can buy direct in game, but I know there are restrictions on some of the items I can buy, as of last time I played(boosts, tokens to sell for gold) and I seem to remember being redirected from the in game shop to the web store anyway.
Anyone know for sure? I haven’t found anything yet that I don’t have, but future purposes will most likely occur.
For your US game license, you really need to buy these on the US site and in U$D too to avoid having issues.
Just like you need NA gametime codes and expansion keys for your NA license.
Yes, I know. Except the dang store link on the NA page automatically goes to the EU store front.
Thats my problem.
I believe the site uses geolocation to move you to the appropriate store, what I can suggest is to bookmark the US store instead and keep it on speed dial below your address bar.
Do you have a direct link? Because I can’t get to it from the bnet website.
The link below is the US WoW store.
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Thanks! Bookmarked that sucker for later.
Appreciate it <3
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You should be able to manually change language and region on the page, for the web scroll down to the bottom, look on the right.
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Or just replace the eu in the URL with us. That works, too.
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Just to cover all of the bases - when you relocated, did you change your address attached to your account? And then changed it back once you were back stateside? That could also be a factor. As well as a hindrance because some purchases can be locked behind regional abnormalities.
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I’m still in Europe and yes, I changed it.
Unless they added to the list, I cannot buy wow token or character boost.
I’ve in the past, as recently as September I think, transferred and bought in game items such as mounts.
I knew there were restrictions, only I never found out why, as I could boost as late as 2019.
Yea these ones are intentional region locked.
First wow token and then boosts as well. Besides speculations no official reason has been listed.
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What were the speculations? I mean, it’s not awful as it doesn’t bug me, but gold would be nice on a new server, but I’ll survive. 
That it had to do with combatting RMT laundering cash (wow token) and fraudulent card abuse with botters using (boosts). But speculations… Not official.
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That would only make sense in some countries. St least to me. But no matter, it’s not super important.