I have 2 guildmates that within a little more than a week were banned from playing World of Warcraft. Both were notified of the ban citing “Terms of Use and In-game Policies” violation (Article 42643). This is not a post to try to get them unbanned. I don’t really know what is true or not, because I am not playing the game for them. These guildmates could be banned for legitimate reasons. I am not defending them in any way. I understand that bans are used to ensure a safe gaming environment for everyone playing this game within all terms of service and rules/policies.
For both of their cases, neither of them say they have any idea as to what they did to receive the ban. Again, I can’t say it is justified or not, but I can use these two cases to illustrate how this system fails at least some people and ultimately drives legitimate business away from Blizzard reducing potential revenue.
The overall ban process is as follows:
- The user’s account is banned.
- The user receives an e-mail citing an extremely high level reason for the ban.
- The user can appeal the ban via ticket submission.
- Blizzard reviews the appeal, and makes a final determination and sends a canned response (this is standard practice for support staff).
For both of my guildmates, the article cited covers Communication, Naming, Cheating, and Behavior violations. This could range from in-game activities, or something manipulating their game or play. This could be software detected that might manipulate , malicious or not.
There are 3 scenarios for players that receive a ban, and how this process affects them logically.
-Someone is actually cheating, or knowingly violates policies.
-Someone who is “trying out” something against policies.
-Someone who legitimately has no idea why they were banned.
In the scenario that someone is actually cheating or knowingly violating policies. I would assume most accounts banned that fit this scenario are botting, or otherwise knowingly manipulating their game. I would also assume these accounts are being used for monetary gain. The mentioned ban process does little to deter this activity due to the potential upside. The account may try to get unbanned, but ultimately the account holder knew they were cheating. If their motivation is to keep playing, they will purchase another account and continue playing. The account holder knew they were cheating or in clear violation of policies. Bans in this scenario increase Blizzard’s revenue with account re-purchases, and probably covers the majority of bans overall.
In the scenario that someone is “trying out” software, the ban process would absolutely be effective. I will assume most people in this scenario would include people making a dumb decision, or someone fed up with the game and looking to ruin the experience for others until they are ultimately banned. They may also try to appeal stating regret for the decision they made, but same as the first scenario: the account holder knew they were cheating or in clear violation of policies. This likely reduces Blizzard’s revenue, but realistically that business was already lost at this point.
For the scenario that someone has no idea what they were banned for (my 2 guildmates position, allegedly), the ban process absolutely fails them. They aren’t knowingly engaging in any activities that would violate terms of use, or policies. At the conclusion of the process, they still don’t have any idea what the underlying cause is. If that account holder wanted to keep playing, despite the account closure, there is a constant fear of being banned again for violating something they didn’t know they were doing, reducing revenue for Blizzard.
This is currently leading my two guildmates to not create a new account to continue playing with the rest of the guild, in fear of being banned again for something they don’t know they are doing or violating.
If anything about the ban process could change, I would recommend that for bans using this article to at least include the specific paragraph in the article during the appeal review. This leaves the ambiguity of the investigation in tact without revealing any details on the detection methodologies or actions actually taken, but informs the account holder of the nature of the violation, which would only affect users in the third scenario who don’t know what they did. If this were enacted, they would at least know vaguely what caused it, being a behavior or software.