Watching things for free = no money. The only way they make a return is by merch sales and profiting through people liking an org enough to go watch it somewhere else where they do make money.
If the game balancing wasn’t bad, I’d pay to watch AWC/MDI biweekly.
They just decided not to focus on it. I don’t think WoW was ever intended to be that. They dipped their toes in the water a while ago and tried; like when they had Conan come in and do a bit during one of their cups. Today, it’s kind of unimaginable to have a big name like that bring attention to the AWC.
Esports is a really bad money sink. There’s almost no chance you’ll get your money back. Even for games like league who pull in 100k+ viewers for their esports games. And they mostly get those viewers because of how popular league is in countries like Korea. Which, is a country that turns on esports games in bars, like how Americans watch football at bars.
Ideally they’d make money off sponsorships. Like having banners around the arena with company logos. But seeing as how there’s no viewership, that means sponsors aren’t interested.
Clearly there is interest, as the prize pool for just AWC went up this year. It used to be 300k, now it’s 400k.
So they obviously have the money to put into it, so a 100k prize pool increase tells me they’re trying to refocus on it in the longer term.
They just need game balance to not be garbage, and to get some of the casters off the desk and replaced with ones who aren’t biased, and the scene can easily take off. It’s not truely hard to figure this out. The morale for the devs immediately went up the MOMENT Bobby left, so they can easily return to their roots.
What they truely need is a hype man like Dash. That man would kill at making AWC/MDI interesting to watch.
Is the game the problem? Too obtuse to draw a crowd? OW was built from the ground up to be an e-sport and they decided to drop it.
Is ROI the problem? What model can we come up with that extends beyond ‘hoping for sponsors’? Or do you draw in a talent pool, and the sponsors follow.
If you wanted to flip the scene, what data would you pull from to find openings in a dead market?
the answer is really simple. there isn’t enough interest in wow esports and it’s very difficult to make money already in general esports. since business is all about taking the least amount of risk for the biggest reward, people often fail in the market. because theres a lot of risk and very little reward.
it’s not just one thing, it’s many things and i already listed a few i think in one of my earlier post.