The target market of Tove Lo is definitely not women. Sorry to break it to you. Women tend to be less into the sensual aspect of love and more the emotional aspect. When a song is overtly sensual, the target market is men. Thatâs reality. Tove Loâs âTalking Bodyâ is most definitely catered for the male demographic.
Now, if we were talking about Tove Loâs song called âHow Longâ, thatâd be a different story. That definitely preys on the stereotypical feminine emotions within a relationship. The paranoid worry that they are inadequate and will be replaced by other women who fill the âwomanlyâ roles of the relationship better:
This is especially the case since sociologists/psychologists agree that women encounter more medial mating pressure than men. E.g., women face more competition for ideal mates from other women. Men arenât that picky. They will hookup with anything that has two X chromosomes. Women on the other hand are extremely picky, so their ideal mate selection is significantly narrowed which means they have to compete against other women for that ideal mate. Ergo, they feel more medial mating pressure.
Men on the other hand feel more lateral mating pressure, e.g. the selection pressure they feel come directly from women, and not other men competing for the same woman. You can make an argument that this is why homosexuality exists. Men have a deep psychological need for sensual experiences, and women are picky who they give those experiences to. Other men might not be so picky.
This is likely because the risk of mating is much higher for women. One bad encounter with one bad dude becomes 18 years of suffering (or more). Biologically they are tuned to be much more threat sensitive, and this is just one instance where that is extremely advantageous for them.
Researchers performed studies where they have a variety of men go around a college campus and ask women if theyâd like to sleep with them. 99 times out of 100 the women will say no. If itâs an extremely attractive man, that number rises to about 1 in 10 (saying yes). Men on the other hand are the polar opposite. It takes a truly hideous woman for most men to say no (hygiene issues, evidence of drug abuse, etc), and even then there are still some men who say yes anyway (about 10%).
This leads into some of the modern day psychological problems that women in particular face. There is a big issue with body positivity especially amongst teenage girls who are at very high risk for self-image related psychological issues. They feel the medial selection pressure very young by comparing themselves to other women. The other women have bigger boobs, curvier hips, and a host of even other things that they invent to beat themselves up with (thigh gaps, protruding collar bones, the list goes on and on). These negative emotions come from an internal source because 99.9% of men arenât anywhere near that picky. Not a single man on planet Earth cares if some chickâs collar bones are very pronounced, but youâd be amazed at how many women feel insecure about that and a litany of body positivity issues. This is that medial selection pressure - they start comparing themselves to other women using arbitrary criteria with the default assumption that they are inferior.
These emotions are so common within the wider population that the fashion and music industry take advantage of it from both angles. Some try to âinspireâ women to be beautiful, like Victoria Secrets. Others try to inspire self worth, such as the recent song by Jax:
I know Victoriaâs secret
And girl, you wouldnât believe
Sheâs an old man who lives in Ohio
Making money off of girls like me
Cashing in on body issues
Selling skin and bones with big boobs
I know Victoriaâs secret
She was made up by a dude (dude)
Victoria was made up by a dude (dude)
Victoria was made up by a dude
These are songs that are catered towards women. âTalking Bodyâ by Tove Lo is most definitely catered towards men.